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Catalog Printing Ideas For Today

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Catalog Printing Ideas For Today

Post  michal22 on Fri Jun 24, 2011 11:28 am

Catalog printing might be your next resort for an upcoming seasonal sales season, new product lines and other commodities worth getting excited about. The nature of custom catalog printing allows for much creativity when designing and outfitting your pieces for an eager public. It's the ideal vehicle for using everything in your artistic power to keep your readers entertained and well-informed. Here's a list of a few things to consider when creating your catalogs in today's society.

It's no surprise that large and small companies alike use full color catalog printing to express the festivity of any given period of time. Think about the kind of catalogs you've seen used effectively at different point of the year - Christmas, Spring and Fall fashion, kitchen accessories, bridal shower gifts and other niche themes. It's incredibly imperative that you use as much vivid color as you can in order to attract the eyes of shoppers everywhere. It will be important in keeping their attention fixed on your piece long enough to be interested in your offers and act upon them accordingly.

Images are also crucial to supporting your message. Imagine fingering through a company's catalog printing only to find page after page of long-winded paragraphs. How boring would that be? Would you buy something out of those catalogs? Likewise, you don't want to fill your piece with a complete photograph collage either. It should always be a nice balance of text, color and imagery so that one page flows to the next without much effort.

Another thing to consider is the binding. While most companies opt for a discreet set of stapling (often referred to as side-stitching or saddle-stitching), you can choose to have them bound with a plastic or metal spiraling for an easier page-turning experience. Bindery services lend a certain aesthetic appeal to your custom catalog printing so be aware of the look you will present to your customers when considering this aspect.

Even inks have changed a lot over the years. Don't be afraid to go with an embossed look, especially when it comes to the cover (as that is your most important feature for convincing a prospective customer to read on.) Some places, like Halloween costume companies and party rental places could benefit from a neon or metallic ink, even glow in the dark ones too. Whatever the case, always have your customers in mind when creating catalog printing so you don't lose them along the way.


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Re: Catalog Printing Ideas For Today

Post  jonzustrauss on Mon Oct 31, 2011 3:18 pm

The nature of the custom catalog printing allows a lot of creativity in the design and layout of your rooms for an eager public. This is the ideal vehicle to use everything in your power to keep your artistic readers entertained and informed.


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