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ON-Page SEO Factors

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ON-Page SEO Factors

Post  binnypoterfield on Thu Mar 10, 2011 5:13 pm

KEYWORDS:

Keyword in URL - First word is best, second is second best, etc.
Keyword in Domain name - Same as in page-name-with-hyphens

Keywords - Header:


Keyword in Title tag - Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

Keyword in Description meta tag - Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.

Keyword in Keyword metatag - Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

Keywords - Body:

Keyword density in body text - 5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

Individual keyword density - 1 - 6% - (each keyword/ total words)


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Re: ON-Page SEO Factors

Post  binnypoterfield on Thu Mar 10, 2011 5:16 pm

Keyword in H1, H2 and H3 - Use Hx font style tags appropriately

Keyword font size - "Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006

Keyword proximity (for 2+ keywords) - Directly adjacent is best

Keyword phrase order - Does word order in the page match word order in the query?
Try to anticipate query, and match word order.

Keyword prominence (how early in page/tag) - Can be important at top of page, in bold, in large font

Keyword in alt text - Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).

Keyword in links to site pages (anchor text) - Links out anchor text use keyword?

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Re: ON-Page SEO Factors

Post  binnypoterfield on Thu Mar 10, 2011 5:19 pm

NAVIGATION - INTERNAL LINKS



To internal pages- keywords? - Link should contain keywords.
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones - two or three hyphens only.

All Internal links valid? - Validate all links to all pages on site.

Efficient - tree-like structure - TRY FOR two clicks to any page - no page deeper than 4 clicks

Intra-site linking - Appropriate links between lower-level pages


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NAVIGATION - OUTGOING LINKS

Post  binnypoterfield on Thu Mar 10, 2011 5:21 pm

NAVIGATION - OUTGOING LINKS:

To external pages- keywords? - Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility.

Outgoing link Anchor Text - Google patent - Should be on topic, descriptive

Link stability over time - Google patent - Avoid "Link Churn"

All External links valid? - Validate all links periodically.

Less than 100 links out total - Google says limit to 100,
but readily accepts 2-3 times that number. ref 2k

Linking to Authority - Some say this gives a boost -
Others say that is absurd. However, it certainly is the opposite of linking to trash, which WILL hurt you.

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Re: ON-Page SEO Factors

Post  frankcrown on Fri Apr 22, 2011 9:49 am

I would like to mention actuality that application unique, accordant description meta tag to anniversary page befitting it amid 25 and 150 characters in breadth are able for search engine optimization.

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